True North is a geographic term that represents how you would get to the north pole. It is different from magnetic north, which is what your compass will show you and varies depending on the earth’s magnetic movements. While magnetic north points us in the general direction, True North is an absolute end point.
In business/life terms, True North represents the place that you are absolutely committed to get to, no matter the obstacle in your path. True North is your end game & your final measuring stick. Nothing else is acceptable.
Many of us have struggled in defining what our True North actually is – we think we know and attach things like a particular job or title, a house in a certain neighborhood, or a certain annual income. But do these things really represent what your want your life to look like?
I would submit that these things can be a by-product of working toward your True North but they cannot be the end game. They are temporary and fleeting. We have to go deeper than that within ourselves to find that passion, that drive, that focus for what we represent and what we really want to do with the amount of time we have here on this earth.
It sounds cliche , but our annual incomes won’t matter when we’re dead. We have to define what does matter to us and those we care about. Once we do, we no longer will struggle – we may meet some challenges along the way, but those will be enthusiastically met and overcome. We will be working on something we love with an enthusiasm most of us have never known. If we are aligned, we are unstoppable.
So, what’s your True North?